Retail Customer Analytics Imagine a world where marketers could effortlessly tailor their strategies to meet the needs and desires of each customer. T...
What is customer 360? Customer 360 is the idea that companies can get a complete view of customers by aggregating data from the various touch p...
In the context of improving the success potential of their business, companies notice massive benefits when they center on customer behavior. Using da...
ROI Driven Promotions Strategies The festive season is always very important to Indian marketeers and consumers and has become even more so in the po...
Overview No customer shares the same quality to be targeted in a similar way. Each of them is unique from a business perspective and if in case...
Part III: Analytics as your savior: Be proactive in grabbing the opportunities using analyticsThis follows Part I of the series posted on June 21, 20...
Part II: Threats arising out of GST implementationThis follows the Part I of the series posted on June 21, 2017
To know more about GST, please click on the following parts of our blog series Part II: Threats arising out of GS...
Location analytics is the process or the ability to gain insight from the location or geographic component of business data. Through location analytic...
