CPG Analytics

Price Elasticity
CPG Analytics Supply Management

The Price-Performance Equation: Maximizing Returns with Elasticity Insights

Price elasticity of demand (PED) demonstrates the variation in consumer price demand. Businesses can inevitably gain insight into customer behavior an...

Retailer Segmentation in CPG
CPG Analytics

Beyond Demographics: Targeting Success with Retailer Segmentation in CPG

Retailer Segmentation in CPG In today’s rapidly evolving consumer goods landscape, traditional methods of market segmentation based solely on de...

customer segmentation
Artificial Intelligence CPG Analytics

Unveiling the Power of AI in Customer Segmentation

The Imperative for Deep Customer Insight In the fast paced and ever evolving Consumer Packaged Goods (CPG) industry, understanding and catering to div...

Build vs Buy
CPG Analytics

Making Informed Choices in Retail Data Analytics: A Build vs. Buy Approach

Summary In the ever-evolving landscape of retail and consumer goods, leveraging cutting-edge technologies like CPG Retail Analytics has become imperat...

CPG Analytics
CPG Analytics Customer Analytics Data Science

How Retail Customer Analytics Can Boost CPG Marketing ROI

Retail Customer Analytics Imagine a world where marketers could effortlessly tailor their strategies to meet the needs and desires of each customer. T...