Price elasticity of demand (PED) demonstrates the variation in consumer price demand. Businesses can inevitably gain insight into customer behavior an...
Retailer Segmentation in CPG In today’s rapidly evolving consumer goods landscape, traditional methods of market segmentation based solely on de...
The Imperative for Deep Customer Insight In the fast paced and ever evolving Consumer Packaged Goods (CPG) industry, understanding and catering to div...
Summary In the ever-evolving landscape of retail and consumer goods, leveraging cutting-edge technologies like CPG Retail Analytics has become imperat...
Retail Customer Analytics Imagine a world where marketers could effortlessly tailor their strategies to meet the needs and desires of each customer. T...