Companies use multiple media channels and promotions such as TV, radio, internet, mobile and print advertising as well as price discounts, coupons and bundled offerings. A complex mix of own actions, competitors’ actions, regulatory changes and market events affect a product’s performance. The challenge lies in correctly separating the effects of marketing activities from all the above components.
Marketing Mix Modelling
Market Mix Modelling
What We Do
Forecasting CapabilityForecast the ROI with the highest level of accuracy across different time horizons
short or long term across large datasets
- Predictive Modeling Capability
Predict the impact of key performance indicators on the expected outcome to obtain the best possible outcome for different combinations of marketing mix.
- Simulation Capability
Simulate the real time marketing mix parameters to understand the effect of marketing mix on ROI for various marketing initiatives
- Reporting Capability & Optimization Capability
Monitor the performance of the Market Mix Modeling
Optimize the different combinations of simulated capabilities to determine what the optimal spend mix should be
Want to learn more about TransOrg’s value proposition solution methodology and implementation approach?
Our Services Provide a Unique Range of Benefits
boost in marketing effectiveness
cost savings through market mix modeling
Improvement in share of wallet with same level of costs
Improvement in channel contribution to brand awareness
Other Solutions
Trade Promotion Optimization
Evaluate promotion effectiveness of trade promotions which helps in achieving business goal
Integrated Dashboards
Get insights on the fly for quick decision making with integrated and interactive dashboards
Customer Analytics
Get critical customer insights for personalized marketing, sales strategies and business growth
Market Mix Modeling
Analyze marketing effectiveness at channel and campaign level to optimize marketing spends
