Delivering a delightful and differentiated customer experience leads to long-term happy customers. A good understanding of the customers and a data-driven loyalty program is the key to delivering such experiences.
With its advanced analytics expertise, TransOrg Analytics helps its client organizations in generating rich customer insights and developing customer-centric marketing strategies that increases customers’ lifetime values, uplifts customer loyalty and provides higher returns.
Unifying data from multiple sources to create a single source of truth
Cleaning data such as removing null values, identifying and treating data errors and anomalies
Engineer new variables for precise insights banking upon TransOrg’s experience in hospitality
Building models using machine learning, exploratory data analysis, feature selection, hyper-parameter tuning, and eventual implementation of several algorithms to analyze customers across loyalty segments and generate insights
Review and compare models using train test approach
Build automations in outputs based on self–learning models
Integrate TransOrg’s solution with your existing on-prem or on-cloud infrastructure using native models, data and process orchestration layers and augment it with necessary data science capabilities and insights
Analyze guest preferences, expectations and needs to deliver personalized experience and execute targeted campaigns
Get insights on the fly for quick decision making with integrated and interactive dashboards
Analyze popularity and profitability of menu items to take insightful decisions for pricing, promotions and item combinations
Predict demand across food, accommodation and recreational services to optimize operation margin
