Our client, one of the leading low-cost airline company, has been using TransOrg’s advanced analytics and data science capabilities since 2009 to solve a range of complex business problems including personalization, load forecasting, revenue simulation, price elasticity, sectoral and flight segment performance and marketing spend optimization.
Client wanted to analyze the performance of its customer facing website and mobile application to:
- Optimize website and improve the customer journey across website
- Increase revenue by improving the conversion ratio of website visitors
- Identify customers for personalized cross-sell, up-sell and retention campaigns