Top 5 CPG Marketing Trends in Generative AI

GenAI revolutionizes personalization. Advanced algorithms analyze data to create hyper-personalized experiences. From product recommendations to tailored content, brands connect deeper with consumers.

[{"selector":"#anim-a9fe2c9f-c5b4-4149-ad6e-7523a682b626","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-867a71a0-0604-422b-9021-9c0a3ca167c0","keyframes":{"transform":["translate3d(0px, 100.33577%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b794af02-55e3-4f18-82e0-8a5fa5650183","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb07379c-8941-47ea-ae70-e689d6f8b404","keyframes":{"transform":["translate3d(0px, 169.76230%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-266bed5a-4e16-4beb-8f17-4d5d18aada88","keyframes":{"opacity":[0,1]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9e111e9-7736-48d1-8bbc-c14e6a4dcdb0","keyframes":{"transform":["translate3d(0px, 451.07809%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02b591a6-82d1-49c1-a73c-79ddb6046605","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ead5fd1-e686-4315-aa33-b3e29016488a","keyframes":{"opacity":[0,1]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be2c81af-8485-4099-9b8c-20fdb7838bbf","keyframes":{"transform":["translate3d(0px, -217.17173%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Traditional demand forecasting is outdated. GenAI uses machine learning to predict consumer needs accurately. This optimizes inventory and creates a responsive supply chain for a competitive edge.

[{"selector":"#anim-08bb82f4-6dd1-4894-9963-2f235f6bd33f","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-add3f886-8ff5-47bd-bbe9-4e8f2c87282c","keyframes":{"transform":["translate3d(0px, 100.35633%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cb5de5c-bdc9-4e32-b09f-d9155484910e","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2648460-b0f9-4693-9be9-bda580e7c599","keyframes":{"transform":["translate3d(0px, 157.32451%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17470a99-3859-422d-8140-13fc574bb2a7","keyframes":{"opacity":[0,1]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36e57104-f5ad-4778-9501-8ef1537411ca","keyframes":{"transform":["translate3d(0px, 451.07809%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a48f7c17-5061-417f-93b7-ab913e51639a","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df836080-d2b8-4336-95cb-0d955959e34a","keyframes":{"opacity":[0,1]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23e43d1d-0dbb-4881-b939-12bcdcb7e27c","keyframes":{"transform":["translate3d(0px, -186.75216%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Arrow

Conversational Commerce with AI Chatbots

[{"selector":"#anim-afb56dc8-9584-422e-95de-b7a505767064","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94f4d874-11cb-4da7-866d-266e8f552abf","keyframes":{"transform":["translate3d(0px, 100.38194%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-388809da-1660-46c6-85f7-17b6dd56576e","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4dfb6b8-5362-40ae-a1f8-741a6ca40922","keyframes":{"transform":["translate3d(0px, 125.92592%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a7e75e2-e491-4004-8d88-727ad2f0aec4","keyframes":{"opacity":[0,1]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74be425d-dea2-4a52-88c5-144076943f42","keyframes":{"transform":["translate3d(0px, 451.07809%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60b78c46-f0e3-4493-ac41-940388a559b5","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-382f9a40-3921-4824-a741-de2be804be5e","keyframes":{"opacity":[0,1]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cebcc05-1ab3-4b4f-afe3-e246cab077d0","keyframes":{"transform":["translate3d(0px, -186.18897%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] AI chatbots are essential for digital consumer interactions. GenAI develops chatbots for natural conversations, offering support, recommendations, and promotions, enhancing customer experiences and sales.

Visual Search and Augmented Reality

[{"selector":"#anim-2ddbb61b-f741-4682-b385-b69cf6b8effd","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a66e123e-27f4-485b-a394-52757a6c7313","keyframes":{"transform":["translate3d(0px, 100.38924%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07b5ea5a-7ade-4d0b-a8d3-670ae4b40d14","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20626f54-4f0a-419d-867f-7ee507a79ead","keyframes":{"transform":["translate3d(0px, 140.56849%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fab1d1d0-9624-4a24-9b1c-ea7a79e1871b","keyframes":{"opacity":[0,1]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1bc65b8-47ac-41bb-8aca-f101f8ae3e72","keyframes":{"transform":["translate3d(0px, 451.07809%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63a688d7-ddf9-4dbe-b993-e6840a8b7f44","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8e96472-c2f5-4231-b6a7-d76cb5a609cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de98c295-f5f5-4b4a-8e3e-f7b1560aaa7a","keyframes":{"transform":["translate3d(0px, -231.74604%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] GenAI powers visual search, letting users shop using images. Augmented Reality offers immersive experiences to virtually try products, enhancing online shopping for tech-savvy consumers.

Sustainability Messaging through AI

[{"selector":"#anim-653780c0-30c1-4e77-a1f2-8fe990a1a73e","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e74e629-6e72-4ff2-b4aa-b5701283a5da","keyframes":{"transform":["translate3d(0px, 100.37377%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8b7c5cd-52b2-4b3b-af90-454c0fe99af3","keyframes":{"opacity":[0,1]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc845df0-9d73-44bb-842d-88692622c71f","keyframes":{"transform":["translate3d(0px, 89.94709%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f73ce11a-09d6-4c9c-85a6-947465bc1061","keyframes":{"opacity":[0,1]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fe9b70d-a54d-4e69-9069-4ce80e78b479","keyframes":{"transform":["translate3d(0px, 451.07809%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71ca05b4-1174-4909-bb46-0f90b7a91ccf","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8dbb7380-29ed-429a-8b52-781ef4c62ff9","keyframes":{"opacity":[0,1]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6149864-d8bd-4127-9d4c-b5ffd141dd66","keyframes":{"transform":["translate3d(0px, -186.18897%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":690,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sustainability is a consumer expectation. GenAI helps brands craft authentic sustainability messages, aligning with consumer values and building trust through eco-friendly efforts and transparency.