Top 5 Retail Analytics Trends in 2024

Analyzing customer behaviour data helps retailers track store performance, movement, and buying patterns, effectively connecting customers to products.

In-Store Analytics

Retailers use location data to decide on store expansion, optimize sales, manage assets, and identify high-spend areas for new stores.

Location Analytics

Integrating data from supply chains, demographics, ERP, web, and campaigns into a single data mart provides a holistic business view.

Omni-Channel Data Integration

IoT helps retailers understand customer context, time, and place, enabling real-time responses to customer demands and optimizing the shopping journey.

IoT for Retailers

Retailers analyze social media and feedback to understand real-time customer sentiment, improving products, store layouts, and advertisements.

Anticipating Customer Sentiment