Our client, one of the world’s leading pharmaceutical and healthcare companies, wanted to analyze the performance of its large retailer base in India.
The client wanted to get the insights on retailers to resolve the following objectives:
- Understand customer behavior at retailer outlets to enable targeted and timely engagement.
- Increase the assortment of products at the retailer outlets.
- Build an action plan for the small retailers who are not contributing to the top-line.
TransOrg developed solution on retailer segmentation by using advanced analytics and statistical clustering techniques and created integrated dashboards to create a single retailer view. Made 1000+ metrics corresponding to monthly brand-wise/category-wise sales and value, brand breadth, ratios, categorical totals etc.