Build vs Buy
CPG Analytics

Making Informed Choices in Retail Data Analytics: A Build vs. Buy Approach

Table of Contents Toggle Summary1. Core Competencies: The Pillars of Decision-Making2. Maintenance & Support: Balancing Control and ConvenienceCos...

CPG Analytics
CPG Analytics Customer Analytics Data Science

How Retail Customer Analytics Can Boost CPG Marketing ROI

Imagine a world where marketers could effortlessly tailor their strategies to meet the needs and desires of each customer. This dream has become a rea...

CPG Analytics
Analytics Trends Artificial Intelligence Generative AI

Strategic Insights: Embracing the Top 5 CPG Marketing Trends in Gen AI

In the ever-evolving landscape of consumer packaged goods (CPG) marketing, staying ahead of the curve is imperative for success. As we enter the GenAI...

Gen AI
Adversarial AI Analytics Trends Artificial Intelligence Generative AI

A Guide to Understand “AI, GAI, ML, LLM, GANs, and GPTs

This quote appears frequently these days – “Artificial Intelligence is the future.” However, what does it entail? It is quite confusing to figure out ...

cross selling
Fraud Analytics

Unlocking Affluent Cross-Selling Potential in Finance

Table of Contents Toggle IntroductionThe Quest for Affluent CustomersThe Approach: A 360° Customer ViewMachine Learning to the RescueThe Fruit of Labo...

Customer Spotlight

Tushar Gupta- Head of Data Science

Table of Contents Toggle Tell us about yourselfYou have positioned WITHIN as the only Performance Branding company. Please share more about your organ...

How Generative AI is Set to Revolutionize the Automotive Industry
Data Science Generative AI

How Generative AI is Set to Revolutionize the Automotive Industry?

Introduction The automotive industry has always been at the forefront of innovation, constantly driving to create safer, more efficient, and environme...

fraud detection
Fraud Analytics

Enhancing Security in Banking: Anomaly Detection Model for Fraud Prevention

Table of Contents Toggle IntroductionAnomaly Detection for Banking and Financial ServicesUnderstanding Anomaly DetectionThe Importance of Anomaly Dete...